How it works

Your website, printed collateral and electronic communication are your 24 / 7 salesperson. When you are not with your customers, and even before they become a customer, they are looking at your visual communication and making decisions about your products and your company.

The devil is in the details—each nuance of your VisualS speaks volumes about your commitment to quality. by showcasing Those details through high-quality Commercial photography we can connect with customers before ever speaking a word.
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Crafting a perfect set of photographs begins with defining what we want to accomplish. We do this using mood boards, sketches, screen grabs or snapshots from the everyday world. Using these as a guide will create a shot list defining technical Details such as angle of view, lighting style, surface material, background and if any props may be needed.

Given this Art direction, a proof of concept or prototype is made for your review prior to creating the final shots.

Product photography is often done where the camera is within very close proximity to the subject. This means depth of field, or what is in focus, is incredibly shallow so we use a technique called Focus Stacking. By taking multiple shots of the exact same scene and adjusting the focal plane can capture a stack of images.

This stack, Where only focus is adjusted, is layered together using software to create a single composite photograph where all details are sharp across the scene.

Focus stacks can be 3 or 4 shots, or, can be 200+ shots depending on the scene and what we need to accomplish.

Art Direction is key.
most importantly when working with food, and especially Beverages, Every detail needs to be planned, tested and Styled.

often times is only a few minutes or even a few seconds to capture the exact shot....before the food item looks cold or the beverage stops bubbling.

Frequent question comes up, My Restaurant is not in your area, can you still help me out? Yes, Of course I can!

check out this photograph of a BLT Sandwich -- combined the  controlled studio shot with a background shot of the actual busy cafe. ADDITIONALLY, Ingredient shots or recipe deconstruction are effective methods to promote a dish without the requirement  to be on-site and cause dirsuption to restaurant Service operations.

Before proceeding with detailed retouching, will present a Proof for Approval where I make Basic adjustments like correcting white balance and refining exposure and tonality setting the foundation for the final image edits. This stage allows us to review together and plan the retouching steps.
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Retouching is where some Real Magic happens. Retouch Edits include cleaning dust, scratches, imperfections, correcting textures and adjusting specific details of the photograph. We can even add in different backgrounds or add a stylized filter treatment matching your creative vision.

Check out theSe before and after sliders to see examples of what can be done with retouching and post-processing.