RESURGENCE OF PRINTED CATALOGS AND THE POWER OF PROFESSIONAL PHOTOGRAPHY

It is easy to presume the days of printed catalogs are gone in light of the rapid digitization of the retail industry. Contrary to common perception, printed catalogs are making a comeback. The tactile sensation of turning pages and observing the feel of the paper has never diminished even though digital catalogs have dominated the market for past several years. Is easy to realize printed catalogs last longer than digital versions because printed catalogs can be kept for months or even years, whereas digital catalogs can be swiftly scrolled through and forgotten. Print catalogs make it simple for customers to consult them when making purchases, which can boost both sales and customer happiness. A physical connection to the products is made when you hold a catalog in your hands and turn the pages. Customers’ touch and sight senses are stimulated when they interact with printed catalogs, which can leave a lasting impression. Because of this connection, customers are more likely to believe that the goods presented in a physical catalog are of higher quality and more desirable over viewing the same image presented in a digital format.

THE RIGHT AUDIENCE

Manufacturers can also harness the benefit of being able to target specific audiences. With recent advances in print production, variable data print is more accessible than ever before. Businesses can design printed catalogs tailored to particular customer groups increasing the opportunity to secure sales. For instance, a high-end fashion brand might produce a printed catalog specifically for its VIP clients that emphasizes their most recent collection, while a home décor business might do the same for its devoted clientele. Businesses can include exclusive deals, rebates, and promotions in their targeted catalogs to entice consumers to buy and foster brand loyalty. Additionally, inclusion of specific targeted offers within the print catalog can be used to promote a business’s online presence, social media platforms, and brick-and-mortar locations. The ability to target particular client groups allows printed catalogs to be more successful at generating sales. Additionally, printed catalogs can be delivered right to customers’ homes, increasing their likelihood of making a purchase. 

WORKING TOGETHER

To build a consistent brand experience, printed and online catalogs can cooperate. Print catalogs can be used to establish a physical connection with customers even when digital catalogs are more accessible. A company’s physical stores and internet platforms can both be promoted through printed catalogs, resulting in a seamless omnichannel experience. Digital catalogs can’t compare to the sensation of discovery provided by printed catalogs. It can be exciting and serendipitous for customers to discover products they might not have otherwise known about. Furthermore, printed catalogs can be employed to highlight fresh goods and fashions, creating excitement and buzz among customers. The return of printed catalogs is due in part to their capacity to provide a tangible experience, less distractions, targeted marketing, compatibility with digital catalogs, and a sense of discovery. To communicate with customers and increase sales, businesses can use printed catalogs as a special and effective marketing tool. Although there is a place for digital catalogs in the retail industry, printed catalogs provide advantages that digital catalogs just can’t match.

HARNESS THE POWER OF PROFESSIONAL PHOTOGRAPHY

Professional photography improves a catalog’s visual appeal, makes a link with customers, and fosters brand loyalty all which aid in developing a consistent business image. When a brand’s values and personality are clearly expressed in a photograph, customers are better able to relate to the brand, boosting retention. Expertly captured images present a brand’s products in a more appealing light providing a more captivating and memorable experience. Photography is an essential component of any brand’s marketing mix: Viewers can be instantly drawn in by eye-catching, high-quality visuals, which increases the likelihood they will interact with your content. Customer decision-making is aided by the effective communication of product benefits, features, and other critical information through photography. A deeper connection to your brand and motivation for customers to act can be fostered through carefully created visuals that can provoke a variety of feelings, such as happiness, enthusiasm, or nostalgia. By establishing a strong and enduring brand identity, consistent, on-brand photography can make it simpler for people to recognize and remember your business.

STAYING UP TO DATE

In addition to upholding continuity, organizations must evolve and update their visual language in order to remain relevant, connect with new consumers, and follow emerging trends. To keep your brand identity current, relevant, and in line with your core values and objectives, regularly evaluate your visual language and make any necessary adjustments. This could entail modernizing your photography approach, adding fresh design elements, or upgrading your color scheme.When was the last time you looked at how your brand and products are being communicated through visuals? How long has it been since updating your catalog, print collateral, hero images and product photography? If have not done so in a while, or, if you want to stay fresh and relevant with your customers today is the day to get started. Using my contact page to reach out by way of email or a quick phone call, I am happy and excited to work with and show you how easy it can be to polish up your brand’s photography. 

On Brand. On Budget. On Time. Reach out today and let’s get to work!