THE VALUE OF COLOR IN PRODUCT PHOTOGRAPHY

COLOR'S INFLUENCE ON CONSUMER BEHAVIOR

Whether considered consciously or unconsciously, color is an important consideration in consumer decision-making. According to some studies, individuals base up to 90% of their initial evaluations of a product just on its color. Here are some examples of how color can influence buying decisions:Bright, striking hues like red, orange, and yellow are eye-catching and can capture a customer's attention to a product. These hues, however, might not be appropriate for all products and can occasionally come out as garish or overdone. Different hues can elicit a range of feelings. Red can represent passion and enthusiasm, while blue is frequently used to convey tranquility and trust. Businesses may choose the appropriate colors to represent their brand values and product attributes by being aware of the emotional implications of various hues. Consistent color use in product photography and branding can assist establish a recognizable brand identity and encourage repeat business. As an illustration, Coca-usage Cola's of red and white in branding and advertising has come to represent the company. 

TIPS FOR EFFECTIVE COLOR USE IN PRODUCT PHOTOGRAPHY

• Pick colors that go with your brand: Take your brand's personality and values into account when choosing colors for your product photographs. Pick hues that are consistent with the voice, tone, and messaging of your brand. 
• Highlight product attributes with color: For showcasing product attributes, such as a product's texture or substance, color may be a fantastic tool. For instance, a wooden product can convey a sense of warmth and naturalness by utilizing warm, earthy colors.
• Think about who you want to reach: Different target audiences can respond favorably to various hues. For instance, youthful audiences may like vivid, brilliant colors, whereas elderly audiences may prefer muted, refined colors. 
• Try different color combinations: Using color combinations in unusual ways might help your product images stand out. To avoid employing too many opposing hues, which can be overwhelming, be cognizant of color harmony.

WHAT TO AVOID

• Utilizing too many colors can be overpowering and distracting when used in product photos. Keep your color scheme simple and in line with your brand and product attributes. 
• Disregarding the background. The color of a product in a picture may differ depending on the background color. Pay attention to how the product color interacts with the background color.
• Poor color accuracy can misrepresent a product's genuine hues and cause discontent among customers. Make sure that the color of the product appears as it does in the product photos.

STAYING UP TO DATE

When was the last time you looked at how your brand and products are being communicated through visuals? How long has it been since updating your catalog, print collateral, hero images and product photography? If have not done so in a while, or, if you want to stay fresh and relevant with your customers today is the day to get started. Using my contact page to reach out by way of email or a quick phone call, I am happy and excited to work with and show you how easy it can be to polish up your brand’s photography. 

On Brand. On Budget. On Time. Reach out today and let’s get to work!