USING COMMERCIAL PHOTOGRAPHY TO MAKE AN IMPACT

Imagine you are scrolling through your social media account when, among the sea of posts, an amazing product image catches your eye. You are captivated by the vivid colors, flawless details, and thoughtfully designed layout, which makes you want to actually read the post to find out more. This is the impact of making a good first impression by using quality commercial photography. Professional photographers can help brands produce beautiful product images that connect with customers on a deep level.

A MDG Advertising study found that 67 percent of online buyers ranked high-quality photos as "extremely crucial" in the process of completing a purchase. This demonstrates the important influence high-quality commercial photography has on a customer's impression and eventual choice to interact with a brand or product. Marketing professionals should use this power of visual storytelling as an advantage on a variety of platforms, including print, outdoor, social media, websites, and digital ads.

A good first impression is crucial in the world of e-commerce where products jostle for visibility on crowded digital spaces. Products that immediately stand out and provoke good feelings are more likely to engage customers. Superior commercial photography does more than just show off a product; it communicates a brand's values, incites wants, and makes an emotional connection with the viewer.

Consider this example, Natural Glow Cosmetics was a makeup line that was up against fierce competition in the beauty sector. They collaborated with a talented commercial photographer to produce eye-catching photographs that highlighted the subtle elements of their makeup items, such as the fine brushstrokes of eyeshadow palettes and the rich pigmentation of lipsticks. By investing in high-quality product photography, within the first month of introducing the new campaign, their updated photography led to a 30% rise in online sales in addition to drawing in engagement with buyers on social media.

Quality commercial photography has the power to foster trust in the eyes of prospective customers. Visuals have a powerful emotional impact that cannot be understated since they have the ability to engage people more deeply than words or descriptions. Customers are more likely to have a connection with the brand and the product when they are shown captivating and emotionally engaging graphics, which promotes trust in the company's products.

In the digital world where online interactions lack the personal contact and concrete experiences that brick-and-mortar establishments provide, the capacity of high-quality commercial photography to foster trust is particularly crucial. Professionally shot, high-resolution product photographs not only produce a positive first impression for your brand but also establishes your brand’s credibility and authenticity. Customers are more inclined to trust the brand and make a purchase when they can plainly view the product's specifics and fully comprehend its features.

Most any business vertical is benefited by the emotional involvement and trust-building effects of high-quality commercial photography. A particular example is a brand called Harmony Home, a furniture and home goods retailer, who wanted their living room sets to evoke a feeling of coziness and comfort. The warm colors and inviting textures of their furniture were expertly captured by the professional photographer who worked with them. Potential customers were able to visualize their ideal living places thanks to these images' success in communicating coziness and comfort. Within a few months sales increased by 20% as a result of the emotional bond created by these visuals.

It is indisputable that high-quality commercial photography has a powerful emotional impact on establishing trust with potential clients. Visuals that are captivating and emotionally compelling elicit emotions, wants, and aspirations you simply will not achieve by using sub-par photography. Brands will establish a sincere relationship with their audience by investing in professional photography that communicates sincerity, credibility, and a profound understanding of client demands. Leveraging this emotional effect is a strategic advantage for brands trying to develop long-term consumer loyalty because visual storytelling plays a major role in brand communication.

STAYING UP TO DATE

When was the last time you looked at how your brand and products are being communicated through visuals? How long has it been since updating your catalog, print collateral, hero images and product photography? If have not done so in a while, or, if you want to stay fresh and relevant with your customers today is the day to get started. Using my contact page to reach out by way of email or a quick phone call, I am happy and excited to work with and show you how easy it can be to polish up your brand’s photography. 

On Brand. On Budget. On Time. Reach out today and let’s get to work!